Given the amount of time, finances, energy, passion, and commitment people pour into freeskiing, many participants develop a very close sense of community. The community follows trends, purchases similar products, and generally demonstrates tremendous brand loyalty. Exemplifying one of the brighter points of community, was the support given to Level 1 Productions in a recent law suit involving Warren Miller Entertainment Group. Today, Warren Miller himself voiced his disgust with Warren Miller Entertainment, a corporation with which he has absolutely zero involvement, and officially supported Level 1 Productions.
According to Mr. Miller:
“I consider Josh my friend and I have been very impressed with his efforts as a film maker, and more so as a human being. He is a very nice young man, and I was honored to oblige his request to participate in Refresh. I have been invigorated by working with his group, whose passion for skiing matches my own.
WME made clear to me long ago that they did not want me involved in their films – so I’ve essentially cut all of my ties to them. I have a legal and moral right to freely use my name, voice, and likeness as I choose. By suing Josh, I feel that WME is challenging my rights as a person and public figure. I will not stand by and let a young, talented artist like Josh get shoved around by a group that, in my opinion, has no genuine regard for the fans.”
Freedle, Berman, & Decker. Level 1
“Since the lawsuit was filed, the support from every level of the ski industry has been overwhelming. Skiing as a whole is a global but tight-knit community, and it’s sincerely flattering to see so many people rallying behind our cause. To have Warren personally file a motion to intervene is a tremendous vote of confidence—it means a lot to me personally to have his support.”
For additional information regarding the Level 1 vs. WME lawsuit click the links below: